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Webinars

Turning shopper insights into company-wide memes

Impact is the name of the game in Market Research. There are two critical success factors to activate an organization with the outcome of research; a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Webinars 2017
Author: Tom De Ruyck
December 29, 2017
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Citation

De Ruyck, T. (2017a, December 29). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes


Videos

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Xiaoqiong (Afra) Chen, Zou Xiong
Company: Ipsos MRBI
December 4, 2017
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Citation

Chen and Xiong (2017a, December 04). Video storytelling in medical ethnographic research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/video-storytelling-in-medical-ethnographic-research


Research papers

Deep design to the rescue

This use case position "deep design" as being different from qualitative research, in the way it manifests design related output while also presenting a contrast with human-centred design in the way it uncovers eco-systems habitats, cultural norms,...

Catalogue: Global Qualitative 2017: Back to the future
Author: Tirthankar Dash
Company: Quantum Consumer Solutions Pvt Ltd
November 3, 2017
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Citation

Dash, T. (2017a, November 03). Deep design to the rescue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/deep-design-to-the-rescue


Videos

I am one in a million

StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and...

Catalogue: Congress 2017: Visionary
Authors: Flora Somogyi, Georgina Day
October 26, 2017
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Citation

Somogyi and Day (2017a, October 26). I am one in a million. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/i-am-one-in-a-million


Research papers

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Alfredo Troncoso, Adelina Vaca, Aranzazú Gómez
October 4, 2017
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Citation

Troncoso, Vaca and Gómez (2017a, October 04). Super-diversity research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/super-diversity-research


Research papers

Uncovering hidden consumer truths

This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.

Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
August 22, 2017
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Citation

Gibbons and Hsiao (2017a, August 22). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-hidden-consumer-truths


Research papers

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Zou Xiong, Xiaoqiong (Afra) Chen
Company: Ipsos MRBI
May 5, 2017
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Citation

Xiong and Chen (2017a, May 05). Video storytelling in medical ethnographic research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/video-storytelling-in-medical-ethnographic-research-8978


Research papers

Between a rock and a hard place

What does it really mean to be an adventurer? And what do adventurers really want from a brand like Clif? To answer these questions truthfully, we needed to leave the boardroom far behind, step into their worlds and experience their adventures first...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anne Lacey, Michelle Thevil
November 16, 2016
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Citation

Lacey and Thevil (2016a, November 16). Between a rock and a hard place. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/between-a-rock-and-a-hard-place


Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016
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Citation

Wildner and Kaiser (2016a, September 22). Gaining marketing-relevant knowledge from social media photos. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gaining-marketing-relevant-knowledge-from-social-media-photos-8871